P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Sis, you have got a blind spot 0:01 or a dumb spot or something. 0:04 - I feel a lecture coming on. 0:06 - I'm serious, you complain about Billy's cavities 0:08 and then you buy this? 0:11 - That's a good brand. 0:12 - It doesn't have fluoride. 0:13 It's not Crest. 0:15 Look, Crest is an effective decay-preventive dentifrice. 0:17 - Effective decay-preventive dentifrice. 0:21 - The American Dental Association accepts Crest. 0:25 It fights cavities! 0:28 That's what you want, isn't it? 0:29 - Well, yeah. 0:31 Now that you've mentioned, Billy does seem to get more 0:33 than his share cavities. 0:35 - More than his share of cavities? 0:36 That is just the point. 0:38 With Crest, he could have less. 0:40 (bag crinkling) 0:43 - It's up to you, Sis. 0:45 Narrator Remember, watch between meal treats, 0:47 see the dentist regularly and brush often with Crest. 0:50 Your family can have less cavities. 0:53 It's up to you. 0:56

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