P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I'm Janet Jaquay. 0:01 That's me when I was in the Crest Test seven years ago. 0:02 That test showed that Crest fluoride fights cavities. 0:05 And the good checkups I get with Crest show me 0:09 that fluoride makes the difference. 0:11 They proved to me Crest really works. 0:13 Announcer Janet helped prove Crest fights cavities. 0:16 And in test after test, 0:18 in more ways than any other toothpaste, 0:19 we're still proving it. 0:21 Crest, 25 years of proof behind it. 0:22 A future of good checkups with it. 0:25 - I'm sticking with Crest for great checkups. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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