P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Every day at Crest, we get letters 0:01 from kids asking about teeth. 0:03 - Grandma! Grandma, hey, grandma, Crest answered my letter! 0:05 - I told you they would. 0:08 - I'm gonna know more about teeth 0:09 than anybody in my school. 0:11 See these? 0:13 They're incisors, that's what it says in my letter. 0:14 Grandma That must be then. 0:17 - They're for cutting. 0:19 Grandma Is that so? 0:20 - And you know how many teeth you have? 0:21 - How many teeth do I have? 0:23 - This says kids my age have 20. 0:25 But when I get older, I'm going to have 32! 0:28 - You will if you take care of them. 0:31 - Well, Crest has fluoride. 0:33 That's the best thing for teeth. 0:35 - If you brush. 0:37 Boy Sure I will! 0:38 Announcer Write to Crest, Cincinnati, Ohio if you or your kids would like 0:39 to know more about teeth. 0:41 After all, the more you know about teeth, 0:43 the more you'll appreciate Crest. 0:45 - On the top, I brush back and forth. 0:47 On the bottom, I wiggle it. 0:48 - You certainly are a smart one. 0:51 Announcer Crest is accepted 0:53 by the American Dental Association. 0:54 We're working to make cavities a thing of the past. 0:56

Complete Record:

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:24:17