P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Crest Test 1952, Bloomington, Indiana. 0:01 This is where getting fewer cavities all began. 0:05 Crest started testing its revolutionary new fluoride 0:07 toothpaste against the same toothpaste without fluoride. 0:10 The result, fewer cavities. 0:13 Crest Test 1959, Howe Military School. 0:15 Tests with cadets, fewer cavities. 0:19 Crest Test 1960, Frankfurt, Indiana. 0:22 Kids also getting dental fluoride treatments, 0:25 fewer cavities. 0:28 Crest Test 1962, grade school kids 0:31 in Monroe County, Indiana. 0:34 Again, fewer cavities. 0:36 Tests going on today under many different conditions 0:39 with school children are still proving 0:42 Crest is one great cavity fighter. 0:44 In fact, Crest has been tested under more conditions 0:47 than any other toothpaste. 0:49 To prove it finds cavities, Crest is accepted by 0:51 the American Dental Association. 0:54 We're working to help make cavities a thing of the past. 0:56

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