P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Day after day, Toothopolis stands 0:01 behind this beautiful wall of teeth, 0:03 ever-vulnerable to the Cavity Creeps. 0:05 - We've come to make hole teeth. 0:09 (rope whooshing) 0:12 (metallic clanging) - The Cavity Creeps! 0:14 I'll call the Crest team. 0:15 (alarm beeping) 0:16 - The siren! 0:18 The Cavity Creeps must be near our beloved wall of teeth. 0:19 - Yes, at the upper back molar. 0:21 - Hurry, into the Crestmobile! 0:25 - Hurry, Crest! Protect us. 0:27 - (grunting) This good spot for big hole. 0:29 - We must fight the Cavity Creeps with our fluoride. 0:32 - Take this, Cavity Creeps. 0:35 - Crest! No! 0:37 - Drop that Crest. 0:39 - Yay! Toothopolis is saved! 0:42 - The Cavity Creeps are a constant threat 0:45 to every Toothopolis. 0:47 - So you must fight with us. 0:49 - Have regular checkups. 0:50 - Watch treats. 0:52 - And brush after every meal with C- 0:53 - R. 0:55 - E. - S. 0:56 - T. (triumphant music) 0:57 (crowd cheering)

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:15:57