P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom went to the, I'm not going back. 0:01 Not going back, huh? 0:05 We'll see about that. 0:07 - Hi mom! What's the meaning of this note, young man? 0:08 If you were supposed to go back to the dentist, 0:10 you'll go back. 0:12 - Don't have to. I had a good checkup. 0:13 Only one cavity. 0:15 - Terrific. 0:16 - How'd you do it? 0:18 Every time I have a checkup, 0:19 it seems to have too many cavities. 0:20 - Well, Mom started buying Crest after my last checkup. 0:22 - Why crest? 0:25 - Well, we started getting that fluoride, 0:26 when we switched to Crest. 0:28 But that's not at all. 0:29 I found out that Crest has scientific tests, 0:31 that prove it fights cavities. 0:33 - So Crest really helped give Ted a good checkup? 0:35 Well, Ted's always brushed his teeth, 0:37 and he's careful about treats. 0:39 The only difference is we switched to Crest. 0:41 - Mrs. Green. 0:43 - Mhm? 0:44 - Could you do me a favor? 0:45 Could you tell my mom about crest? 0:46 Then maybe I won't have to go back either. 0:48 - You bet. 0:50 Narrator Crest can't promise everyone only one cavity, 0:52 but we can promise most people good checkups. 0:55

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