P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Mr. Goodwin, I need some help. 0:01 - What's wrong, Sally? 0:03 - Look, worst checkup ever. My cousin Dick said you helped him get good checkups. 0:06 - Not me, Crest. What toothpaste do you use? 0:09 - That one. 0:12 - Sally, switching to Crest will give you fluoride, 0:12 best cavity fighter money can buy. 0:15 - Crest really works? 0:18 - It sure helped Dick. - Mr. Goodwin, looks like help's on the way. 0:20 Narrator Crest is accepted 0:24 by the American Dental Association. 0:25 - You can't beat Crest for fighting cavities. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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