P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (door bell dinging) 0:02 - First away game, hey Ned? 0:03 - Yes, sir, Mr. Goodwin. 0:04 I need some toothpaste for the trip. 0:05 Mr. Goodwin Plenty of Crest. 0:07 Ned Oh, I don't need Crest, Mr. Goodwin. 0:08 I get fluoride treatments at the dentist. 0:10 Mr. Goodwin Now, do you gonna play 0:12 that game without your helmet? 0:13 Ned No, I need the protection. 0:14 Mr. Goodwin Well, there you go. 0:16 Your teeth need extra protection, too. 0:17 Ned How do you mean? 0:20 Mr. Goodwin Oh, fluoride treatments are good. 0:21 But Crest fluoride gives you extra protection 0:23 on top of those treatments. 0:25 Ned Huh, I didn't know toothpaste 0:26 could make a difference. 0:28 Mr. Goodwin Oh no. 0:29 It sure can. 0:30 Look, Crest is scientific proof 0:31 that it fights cavities. 0:33 Crest can help main the difference 0:34 between a good or a bad checkup. 0:36 Ned You really think it works, huh? 0:38 Mr. Goodwin Ned, you just can't buy 0:39 a better cavity fighter than Crest. 0:40 Ned Mr. Goodwin, if Crest fights cavities 0:42 the way you says it does, 0:45 sounds like my kind of toothpaste. 0:46 Mr. Goodwin Don't forget your helmet. 0:48 [Ned Laughing] 0:49 - Crest is accepted by the American Dental Association. 0:52 Mr. Goodwin You can't beat Crest for fighting cavities. 0:56

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