P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Set! Hut one, hut two! 0:01 - Russ! Russ, come on. 0:04 - Oh, Mom. 0:06 - Come on, you have your six month checkup today 0:07 at the dentist. 0:10 - Aw, mom. (kids groan) Kids What about our game? 0:11 Kid That ruins our whole, - Maybe you'll have a lot of cavities. 0:14 - You'll have to go back every Saturday. 0:16 - That's our games! 0:19 - Now, when you please cheer up? 0:21 You'll probably have a very good checkup. 0:23 - Suppose I don't. 0:25 - Suppose you do. 0:26 You brush with Crest with that fluoride, right? 0:28 There's nothing better than Crest for fighting cavities. 0:31 That's why we get it, so you'll have good checkups. 0:34 And you don't overdo it with the sweets. 0:37 You may only have to go back once. 0:39 You may not have to go back at all. 0:40 - Hey, guys, just one cavity! 0:43 I don't have to go back! 0:45 (kids cheer) 0:46 I don't have to go back! 0:48 Narrator Crest can't promise everybody just one cavity, 0:52 but we can promise most people good checkups. 0:54 (kids cheer) 0:57 - I don't have to go back! 0:58

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