P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi. 0:01 - Hello Mrs. Gregory. 0:02 - Oh, Mr. Caffrey. 0:03 - Thanks. 0:05 Oh, gas bill, 0:06 electric bill. 0:08 Oh, what's this? 0:10 - Just a sample free toothpaste, 0:10 been delivering them all over town. 0:12 We're gonna try it at my house. 0:14 - Not us, I just bought our toothpaste, Crest. 0:15 - Oh, we use Crest too, but this one's free. 0:19 - Oh, that doesn't matter, 0:21 my kids have been getting good checkups 0:22 with Crest for years. 0:23 - My kids have been doing fine with Crest too. 0:25 - So why change if it's not for the better? 0:27 - I thought we'd just try it. 0:29 - I've always trusted the kids' teeth to Crest. 0:31 It has all those tests proving that Crest fluoride 0:33 fights cavities. 0:35 Mr. Caffrey That's true. 0:36 - And Crest gives the kids two flavors they like, 0:37 regular and mint. 0:39 I like the fact that they're doing so well. 0:42 - I think we'll stay with Crest too. 0:44 Narrator Since the fluoride in Crest 0:46 has been fighting cavities for years, 0:48 why trust your family's teeth to anything else? 0:50 - Well, see you tomorrow, 0:54 maybe I'll deliver some free nail polish. 0:55 - Now that I can use. 0:57

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