P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Hey, is that toothpaste? 0:00 - Yeah, want some? - Nope, I like my Crest. 0:03 - But this is a new kind. 0:05 - No thanks, all the kids in my family used Crest 0:07 since we were little and got good checkups. 0:10 Cavities are no fun. 0:13 Besides Crest tastes good. 0:14 I use the mint but there's a regular flavor too. 0:16 Narrator Since the fluoride in Crest 0:20 has been fighting cavities for years, 0:21 why trust your kid's teeth to anything else? 0:23 - When you visit me, Mom, don't forget the Crest, 0:25 the mint kind. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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