P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Class, now (speaking in a foreign language). 0:03 (woman screaming) 0:08 - Nice throw. 0:09 - Dad, dad. 0:09 - Susie, what? 0:11 - My checkup, only one cavity. 0:12 - Hey, that's the best news isn't it? 0:14 - How'd you do it? 0:15 - I brush with Crest now. 0:16 - Come on, toothpaste is toothpaste. 0:18 - Unh Uh. 0:21 Crest has fluoride. 0:22 Fluoride is the best cavity fighter around. 0:23 - I thought all toothpastes had fluoride? 0:25 - Oh no, others we tried didn't have it. 0:27 - Can your toothpaste prove it fights cavities? 0:30 This one can, this is Crest. 0:34 Crest's fluoride formula 0:37 has proven it fights cavities. 0:38 We proved it in over 20 clinical studies 0:40 involving thousands of people all over the country, 0:42 and Crest's accepted by the American Dental Association. 0:44 - Okay. I'll demonstrate my favorite hug. 0:49 - Crest can't promise only one cavity, 0:53 but we promise most people good checkups. 0:54 Fighting cavities 0:56 is the whole idea 0:57 behind Crest. 0:58

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