P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Now class can everyone - 0:01 - Dad! Dad! 0:02 - Larry! 0:04 - My checkup, only one cavity! 0:04 - Much better! 0:06 - How'd you do it? 0:07 - With Crest. 0:07 - Toothpaste is toothpaste. 0:08 - No, Crest has fluoride. 0:10 Fluoride is the best cavity fighter around. 0:12 The others we've tried didn't have it. 0:14 Announcer While Crest can't promise only one cavity, 0:16 we promise most people good checkups. 0:18 Crest is accepted by the American Dental Association. 0:20 - Your checkup's a nice breakthrough. 0:23 Announcer Fighting cavities is the whole idea 0:25 behind Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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