P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (upbeat music) 0:00 (speaking Spanish) 0:03 (singing in Spanish) 0:17 - Now, class, in about 200- 1:14 - Dad! Dad! 1:15 - Barry, what are you doing here? 1:16 - My checkup, only one cavity. 1:18 - Wonderful! That's the best you've ever done. 1:19 - How'd you do it? 1:22 - I brush with Crest now. 1:23 - Professor Brandon, toothpaste is toothpaste. 1:25 - You're jumping to conclusions. Crest has fluoride. 1:28 Fluoride's the best cavity fighter around. 1:30 - I thought all toothpaste had fluoride. 1:32 - No. The others we tried didn't have it. 1:35 I have to conclude Crest made the difference. 1:37 Narrator Can your toothpaste prove it fights cavities? 1:41 This one can. This is Crest. 1:44 Crest's fluoride formula has proven it fights cavities. 1:46 We proved it in over 20 clinical studies 1:49 involving thousands of people all over the country. 1:52 And Crest's accepted by the American Dental Association. 1:54 - Son, your checkup's the biggest breakthrough of the day. 1:59 Narrator Crest can't promise only one cavity, 2:03 (school bell rings) 2:05 but we promise most people good checkups. 2:06 Fighting cavities is the whole idea behind Crest. 2:09

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