P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd clapping) 0:01 - Great campaign, Mr. Mayor. 0:02 - As your new mayor, I'd like to say- 0:03 - Dad, dad! 0:05 - Eileen! - My checkup, I only have one cavity. 0:07 - Great. 0:09 - How did you do it? - I brush with Crest now. 0:11 - Ah, toothpaste is toothpaste. 0:14 - That's where you're wrong, Crest has fluoride. 0:15 Fluoride's the best cavity fighter you can get. 0:18 - But all toothpastes have fluoride. 0:21 - No, the others we tried and didn't have it. 0:23 Since Crest, Eileen's had much better checkups. 0:25 - Yeah. 0:28 Announcer Does your toothpaste have fluoride? 0:29 Many don't, this one does. 0:32 This one is Crest. 0:34 It has a special fluoride formula that has been proven 0:36 effective at fighting cavities. 0:39 And Crest is accepted by the American Dental Association. 0:41 - Looks like you're both winners. 0:45 Announcer Crest can't promise only one cavity, 0:47 but we can promise most people good checkups. 0:49 Fighting cavities is the whole idea behind Crest. 0:53

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