P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Standby Ted, you're on in two minutes. 0:02 - Okay. 0:05 - Dad, dad. 0:06 - Pam, what's up? 0:07 - My check-up. Only one cavity. 0:08 - That's great news, honey. 0:10 - How'd you do it? 0:12 - I brush with Crest now. 0:13 - Oh, come on Ted, toothpaste is toothpaste. 0:15 - Uh uh. Crest has fluoride. 0:18 Fluoride's the best cavity fighter you can get. 0:20 - Well all toothpastes have fluoride. 0:22 - Well the others we tried didn't have it. 0:24 Since Crest, Pam's had much better checkups. 0:26 Narrator Does your toothpaste have fluoride? 0:28 Many don't. This one does. 0:30 This one is Crest. 0:33 It has a special fluoride formula 0:35 that has been proven effective at fighting cavities. 0:37 And Crest is accepted by the American Dental Association. 0:40 - 20 seconds Ted. 0:44 - Okay. 0:45 Announcer All right, standby please. 0:46 Ted Good evening ladies and gentlemen. 0:49 Narrator Crest can't promise only one cavity, 0:50 but we can promise most people good checkups. 0:52 Fighting cavities is the whole idea behind Crest. 0:55

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:14:30