P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (bell rings) 0:01 - Uh-oh, here comes trouble, Pop. 0:03 - Mr. Goodwin, you got my order wrong. 0:05 I didn't order Crest. 0:07 - No, a smart girl like you, Sarah? 0:08 - No. 0:10 - Well, you should. - Why Crest? 0:12 - Because Crest fights cavities. 0:13 - But I don't get many cavities. 0:15 - Maybe you don't but your little Lucy was in this morning. 0:17 Told me about her cavities. 0:20 - Oh yes, but Crest? All toothpastes are the same. 0:21 - Uh-uh. Crest has fluoride. Yours doesn't. 0:24 Fluoride's the best cavity fighter you can get. 0:28 Right, Mary? 0:31 - Oh, yes, Sarah. 0:31 Mr. Goodwin convinced us about Crest. 0:33 That fluoride really worked. 0:35 You know, our checkups have been much better. 0:37 - Now I feel guilty about my Lucy. - Oh. 0:40 - Never too late to start. 0:43 - Thanks, Mr. Goodwin. 0:46 - You take care of Lucy now. 0:47 She's the only one you've got. So far. 0:48 (both chuckle) 0:51 Announcer Crest is accepted 0:53 by the American Dental Association. 0:54 Is Crest fighting cavities in your family? 0:55 - Never too late to start. 0:58

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