P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Dad. 0:01 - Yes son, Jimmy. 0:03 Trouble with the tent, fire? 0:05 - Dad how come we don't use Crest? 0:06 - Crest? 0:09 - Yeah how come we don't use Crest? 0:09 The other kids don't get a lot of cavities and I do. 0:12 - What's with Crest? 0:15 - The other kids use it. 0:16 - So? 0:17 - Tell him Jim. 0:18 - Well, I don't get a lot of cavities Mr. Brown. 0:19 - Because of Crest? 0:22 - Go on tell him. 0:23 - Well, my father says you got to brush after every meal 0:25 and to use Crest cause it's got fluoride 0:27 - Fluoride, yeah I hear that fluoride works. 0:30 - Dad, how come we don't use Crest? 0:33 Narrator Does your toothpaste have fluoride, many don't. 0:35 This one does. 0:38 This one is crest. 0:39 It has a special fluoride formula 0:41 that has been proven effective at fighting cavities. 0:43 And crest is accepted by the American Dental Association. 0:46 - Hey son, 0:50 how come we don't use Crest? 0:53 Narrator If you're not fighting cavities with Crest, 0:55 how come? 0:58

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