P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (man mumbling over intercom) 0:01 - Stand by, Ted. 0:02 You're on in two minutes. 0:03 - Okay. 0:05 - Dad, Dad! 0:05 - Pam, what's up? 0:07 - My checkup's only one cavity! 0:08 - That's great news, Honey. 0:10 - How'd you do it? 0:12 - I brush with Crest now. 0:13 - Oh, come on, Ted. 0:15 Toothpaste is toothpaste. 0:16 - Uh-uh. Crest has fluoride. 0:18 Fluoride's the best cavity fighter you can get. 0:20 - All toothpastes have fluoride. 0:22 - Well, the others we tried didn't have it. 0:24 Since Crest, Pam's had much better checkups. 0:26 Narrator Of all the toothpastes you can buy, 0:28 the only ones proved effective against cavities 0:30 are fluoride toothpaste. 0:33 In fact, Crest's fluoride formula has been proved effective 0:35 in over 20 clinical studies, 0:38 and Crest is accepted by the American Dental Association. 0:40 - 20 seconds, Ted. 0:43 - Okay. 0:45 - [Man Over Intercom] All right, stand by, please. 0:46 Ted Good evening, ladies and gentlemen. 0:49 Narrator Crest can't promise only one cavity, 0:50 but we can promise most people good checkups. 0:52 Fighting cavities is the whole idea behind Crest. 0:55

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