P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I awarded the blue ribbon to- 0:02 - Dad, Dad. 0:03 - Paul. 0:05 - My checkup, I only had one cavity. 0:06 - Great. 0:08 - How'd you do it? - I brush with Crest now. 0:09 - Aw, toothpaste is toothpaste. 0:11 - Oh no, sir. 0:13 Crest has fluoride and the others we tried didn't. 0:14 Fluoride's the best cavity-fighter you can get. 0:17 Spokesperson Crest can't promise only one cavity, 0:19 but we can promise most people good checkups. 0:21 - That is good news, son. 0:25 Spokesperson Fighting cavities 0:26 is the whole idea behind Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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