P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Stand by, Ted, you're on in two minutes. 0:01 - Okay. 0:03 - Dad, dad! - Pammy. 0:05 - My checkup, only one cavity. - That's great news, honey. 0:08 - well, how'd you do it? - I brush with Crest now. 0:10 - Oh, come on, kid. Toothpaste is toothpaste. 0:12 - Uh-uh, Crest has fluoride. The others we tried didn't. 0:15 Fluoride's the best cavity fighter you can get. 0:19 Narrator Crest can't promise only one cavity, 0:21 but we can promise most people good checkups. 0:23 Fighting cavities is the whole idea behind Crest. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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