P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Hi, I'm mister tooth decay and I'm in training. 0:01 Crest fights cavities so I've decided to fight Crest! 0:03 You see Crest helps tooth enamel to fight cavities. 0:05 Crest got fluoride and Crest is always telling people 0:08 to watch their treats, have checkups 0:11 and brush often with Crest. 0:13 And there's a lot of healthy teeth out there 0:14 but I'm gonna get in shape, then you watch out Crest! 0:17 (man thumps) 0:24 Narrator Fighting cavities is the whole idea 0:26 behind Crest. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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