P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - It's Mr. Tooth Decay here. 0:01 You know, making cavities used to be easy, 0:04 but it's getting harder now and mostly because of Crest. 0:06 Crest fights cavities, so I'm going to fight Crest. 0:12 Now, Crest's got fluoride in it 0:19 and Crest is always telling people to brush their teeths, 0:23 have checkups, and brush often with Crest. 0:27 Things are getting bad. 0:31 There's a lot of healthy people now, 0:32 and I just want to say that when I get into shape, 0:36 this world is not gonna be big enough 0:42 for the two of us, Crest. 0:45 (thudding) 0:51 Announcer Fighting cavities 0:55 is the whole idea behind Crest. 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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