P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I had these teeth all marked for cavities. 0:01 My name is Mr. Tooth Decay, this is a tube of Crest. 0:05 I had these teeth all marked for cavities 0:08 and they were just right for it too. 0:10 They were feasting on treats, 0:12 they weren't going to see their dentist, 0:14 and they weren't brushing with a fluoride toothpaste, 0:16 like Crest. 0:18 Of course, Crest helps the enamel fight cavities. 0:20 Why? Why did you have to show up? 0:22 Announcer Because fighting cavities 0:25 is the whole idea behind Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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