P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Concert B-flat scale, ready and - 0:02 - Dad! Dad! 0:04 - Emi! What's up? 0:04 - My checkup, I only had one cavity! 0:06 - Great! 0:09 - Bet you used Crest. 0:09 - How'd you know that? 0:11 - Well, Crest has fluoride, fluoride fights cavities. 0:12 - Right! That's why we switched to Crest. 0:15 The others we tried didn't have it. 0:17 Announcer Crest can't promise only one cavity, 0:19 but we can promise most people good checkups. 0:21 - So Crest made sense. 0:23 A toothpaste should fight cavities. 0:25 Announcer Fighting cavities is the whole idea 0:27 behind Crest. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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