P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Tune up. 0:01 (brass instruments tuning up) 0:02 Ready? And... 0:05 - Dad, dad! 0:06 - Hey Emmy, what are you doing here? 0:07 - My checkup, only one cavity. 0:10 - Hey Emmy, that's really great. 0:12 - Tell you what toothpaste she used, Crest. 0:14 - How'd you know that? 0:17 - Oh well, you don't have to be a genius to figure it out. 0:17 Crest has fluoride and fluoride fights cavities. 0:21 - Right. That's just why we switched to Crest. 0:24 The others we tried didn't have fluoride. 0:26 - You know, I've tried. 0:28 Narrator Crest can't promise only one cavity, 0:29 but we can promise most people good checkups. 0:30 - Yeah, we were fed up with cavities, 0:33 so Crest made sense. 0:35 Narrator Fighting cavities 0:37 is the whole idea behind Crest. 0:37

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