P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I'm sorry. 0:02 It finally happened. 0:03 Harold, hate to see you go. 0:05 You've been the best neighbor a tooth could have. 0:08 We practically grew in together. 0:11 The times we bit off more than we could chew, 0:13 the caramel. 0:16 - Caramels, the pizza pie. 0:17 - We've been through thick and thin. 0:20 - Bitter and sweet. 0:22 - If only we'd been brushed. 0:24 - Yeah, yeah, I know. 0:25 With a fluoride toothpaste like Crest, 0:26 maybe things would have been different. 0:29 - Harold, I'll miss you. 0:31 And it all started with a little cavity. 0:35 [Narrator] In your lifetime, 0:37 you can lose at least six teeth to cavities. 0:38 To help fight cavities, 0:42 brush with Crest, 0:43 see your dentist regularly, 0:44 brush between meal treats. 0:46 Crest is accepted 0:47 by the American Dental Association. 0:48 Crest fights cavities. 0:50 So your teeth have a fighting chance. 0:52 - Bye, Harold, 0:55 things won't be the same without you. 0:56

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