P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator All over America, 0:01 Crest gives kids a lot to smile about. 0:03 ♪ Daddy's smiling 'cause your checkup went just great today ♪ 0:08 ♪ Crest gives you a lot to smile about ♪ 0:12 ♪ Your pals are smiling 'cause your checkup's good ♪ 0:18 ♪ And you can go out and play ♪ 0:20 ♪ Crest gives you a lot to smile about ♪ 0:22 ♪ Smiling on the inside, smiling on the out ♪ 0:27 ♪ Crest gives you a lot to smile about ♪ 0:30 ♪ So smile, America ♪ 0:35 ♪ Smile, child, the way Crest Flouride ♪ 0:37 ♪ Fights your cavity ♪ 0:41 ♪ Is a lot to smile about ♪ 0:43 ♪ Smile, America ♪ 0:46 ♪ Smile, America ♪ 0:52 Announcer Smile, America. 0:55 At Crest, we're working 0:56 to make cavities a thing of the past. 0:57

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