P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Dad, Dad, Dad! 0:01 - Hey, son, what are you doing here? 0:05 - One cavity per checkup. 0:07 - We did it, huh, man? 0:10 - How'd you do it? 0:12 - I brush with Crest now. 0:12 - Yeah, you see Crest has fluoride. 0:14 Other ones we tried didn't have it, 0:16 but Crest really fights cavities. 0:17 Right, man? 0:19 - Right. Spokesperson Crest can't promise everybody 0:20 only one cavity, but we can promise 0:22 most people good checkups. 0:24 Fighting cavities is the whole idea behind Crest. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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