P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Do I have to tell Dad I busted the window? 0:01 - Well, you didn't do it on purpose, he'll understand. 0:04 - Wish I could tell him something good too. 0:07 - You can. 0:10 - I can. I had another good checkup, only had one cavity. 0:12 Of course Dad will say, 0:15 "That was the Crest, it's got fluoride." 0:17 Spokesperson Crest can't promise everyone 0:19 only one cavity, but Crest has fluoride. 0:21 So we can promise we'll fight cavities. 0:23 - So I'll tell him about the checkup. 0:26 - Then the window. 0:27 - Oh.
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John W. Hartman Center for Sales Advertising & Marketing History
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