P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Gee, I didn't think I threw the ball this far. 0:01 - Hmm. 0:03 - Do I have to tell Dad I busted the window? 0:05 - Well, you didn't do it on purpose. He'll understand. 0:07 - I wish I could tell him somethin' good, too. 0:13 - You can. 0:15 - I can? I can! I had another good checkup. 0:18 Only had one cavity. 0:20 Course Dad'll say, "That was the Crest. It's got fluoride." 0:21 Announcer Crest can't promise everyone only one cavity 0:26 but Crest has fluoride so we can promise 0:28 we'll fight cavities and Crest is accepted 0:30 by the American Dental Association. 0:33 - So I'll tell him about the checkup. 0:35 Mom Then the window. 0:37 - Mm.
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John W. Hartman Center for Sales Advertising & Marketing History
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