P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Father Oh, no, what's this? 0:06 - Got into a fight on the way home from the dentist. 0:08 - And, who won? 0:11 - Well, I did, sorta, 0:12 but I ripped my good pants. 0:13 Do I have to tell Mom? 0:15 - Well, you're gonna have to. 0:17 (hand scuffing against son's pants) 0:19 She's gonna to be mad, 0:19 but some good news on your checkup would help. 0:22 - Yeah, I had another good checkup. 0:24 Only two cavities. 0:26 She's always after me about my teeth. 0:27 - And one more thing. 0:30 Let Mom know that she was right about the Crest 0:31 and its fluoride. 0:34 Give me a hand with this tree. 0:36 Narrator Crest can't promise everyone results like this 0:38 because everybody's different, 0:40 (father and son chattering) 0:42 but Crest has fluoride, so we can promise to fight cavities, 0:43 and Crest is accepted by the American Dental Association. 0:46 Fighting cavities is the whole idea behind Crest. 0:50 - Let's go. 0:53 Oh, Wait a minute. 0:54 Before you tell your mother about the checkup, 0:55 wash your face, okay? 0:57

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