P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd whooping) 0:03 - 21 fumbled, that's not good. 0:07 Right Chris? 0:09 You having a good time? 0:10 - Yeah. 0:11 - Good. - I want a hotdog. 0:12 - What? - I want a hotdog. 0:14 - No, Chris, I don't think 0:16 you should have anything right now. 0:17 Okay, maybe later, okay? 0:18 Watch the game. 0:19 - But I'm hungry. - Chris, okay, okay, just watch the game. 0:21 And you and I, and Mommy will go out later. 0:24 Anyway, I don't think you should eat between meals. 0:26 It'll give you cavities. 0:29 - But I have great checkups. 0:30 - That's right, you know why? - The Crest. 0:34 - That's right. Good, I'm very proud of you. 0:36 Spokesperson Crest has fluoride, 0:37 which is the big reason why we can promise 0:38 to fight cavities. 0:40 Have checkups, brush with Crest after meals, 0:43 and watch treats. 0:45 Children shouldn't have to grow up with a lot of cavities. 0:47 Fighting cavities is the whole idea behind Crest. 0:50 Growing up should be a great time of life. 0:54 - Hey, can't you give a kid a break? 0:56 What's a football game without a hotdog? 0:58

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