P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (horses galloping) 0:01 - Come on, come on. 0:03 - Daddy, daddy, daddy. 0:04 I only have one cavity. 0:07 - Great, we did it. 0:09 Voice-Over Great checkup. 0:10 And while crest can't promise everybody one cavity, 0:11 we can promise most people good checkups 0:14 because Crest fights cavities. 0:16 - Crest hit that fluoride, it worked, 0:18 the others didn't have it. 0:20 That's what a toothpaste should do Rosy, fight cavities. 0:21 [Voice-Over] Fighting cavities is the whole idea 0:26 behind Crest. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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