P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer Crest Toothpaste has had many firsts. 0:02 It was first with stannous fluoride, 0:04 first to prove it could fight cavities, 0:06 first accepted by the American Dental Association. 0:08 Now Crest has another first, 0:11 it's the first leading toothpaste 0:13 in a laminated plastic tube that resists splits, 0:14 cracks, and leaks. 0:17 A toothpaste good as Crest belongs on your teeth, 0:19 not on your fingers. 0:22

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