P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Crest Test 1952, 0:01 Bloomington, Indiana. 0:03 This is where getting fewer cavities all began. 0:04 Crest started testing its revolutionary 0:08 new fluoride toothpaste against the same toothpaste 0:09 without fluoride. 0:12 The result? 0:13 Fewer cavities. 0:14 Crest Test 1959, Howe Military School, 0:16 test with cadets. 0:19 Fewer cavities. 0:20 Crest Test 1960, Frankfort, Indiana. 0:22 Kids also getting dental fluoride treatments. 0:25 Fewer cavities. 0:28 Crest Test 1962. 0:31 Grade school kids in Monroe County, Indiana. 0:33 Again, fewer cavities. 0:36 Tests going on today under many different conditions 0:39 with schoolchildren are still proving 0:42 Crest is one great cavity fighter. 0:44 In fact, Crest has been tested under more conditions 0:47 than any other toothpaste 0:50 to prove it fights cavities. 0:51 Crest is accepted by the American Dental Association. 0:53 We're working to help make cavities a thing of the past. 0:56

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