P&G: Crest Toothpaste, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Now class, in about 200-- 0:01 - Dad, Dad! - Larry? 0:03 What are you doing here? 0:04 - My checkup, only one cavity! 0:05 - Wonderful, that's the best you've ever done. 0:06 - How'd you do it? 0:09 - I brush with Crest now. 0:10 - Professor Brandon, toothpaste is toothpaste. 0:12 - You're jumping to conclusions. 0:15 Crest has fluoride. 0:16 Fluoride's the best cavity fighter around. 0:17 - I thought all toothpastes had fluoride. 0:19 - No, the others we tried didn't have it. 0:22 I have to conclude Crest made the difference. 0:25 (Larry laughs) 0:27 Announcer Can your toothpaste prove it fights cavities? 0:28 This one can. 0:31 This is Crest. 0:32 Crest's fluoride formula has proven it fights cavities. 0:33 We proved it in over 20 clinical studies 0:36 involving thousands of people all over the country. 0:39 And Crest's accepted by the American Dental Association. 0:41 - Son, your checkup's the biggest breakthrough of the day. 0:46 Announcer Crest can't promise only one cavity, 0:50 but we promise most people good checkups. 0:52 Fighting cavities is the whole idea behind Crest. 0:56 - Now class, in about 200-- 1:01 - Dad, Dad! - Larry! 1:04 - My checkup, only one cavity! 1:05 - Much better! 1:06 - How'd you do it? 1:07 - With Crest. 1:08 - Toothpaste is toothpaste. 1:09 - No, Crest has fluoride. 1:11 Fluoride's the best cavity fighter around. 1:13 The others we tried didn't have it. 1:15 Announcer While Crest can't promise only one cavity, 1:17 we promise most people good checkups. 1:19 Crest is accepted by the American Dental Association. 1:21 - Your checkup's a nice breakthrough. 1:24 Announcer Fighting cavities 1:26 is the whole idea behind Crest. 1:27