P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - That one? 0:01 - Mr. Goodwin, our toothpaste. 0:03 Where's our toothpaste? 0:04 - Right here. 0:06 - That's Crest, not our toothpaste. 0:07 - Ought to be yours. 0:09 Mother Why? 0:10 - Because Crest fights cavities. 0:11 - But all toothpastes are the same. 0:12 - Not so. 0:14 Crest has fluoride. 0:15 Fluoride's the best cavity fighter you can get. 0:16 - Doesn't our toothpaste have fluoride? 0:19 - No, ma'am. 0:21 - Well, I guess Crest should be our toothpaste. 0:22 - Yes, ma'am. 0:25 Announcer Is Crest fighting cavities in your family? 0:26 Goodwin Never too late to start. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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