P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gorilla roaring) 0:02 - That reminds me, 0:05 it's time for you to brush your teeth. 0:06 Come on. 0:08 - All right, dad. 0:10 - Come on now. 0:12 Oh, your gonna realize 0:15 how good you have your teeth. 0:16 You know how you go to the dentist 0:19 and you always have really good checkups? 0:20 When I was a little boy, 0:23 I used to get lots of cavities, 0:24 they hurt. 0:26 - Do your day have toothpaste? 0:28 - Sure, we did. 0:30 We didn't have fluoride toothpaste. 0:31 - Huh? 0:33 - We didn't have Crest. 0:34 - You didn't have Crest? 0:35 - No, but you do. 0:37 Watch, you gotta use it. 0:40 Plus, watch the treats, 0:42 go for checkups. 0:43 If I had Crest, 0:45 maybe I wouldn't have some of these fillings, 0:46 and I don't want you to have them. 0:50 Okay? 0:52 - Okay. 0:53 - Crest, 0:54 accepted by the American Dental Association. 0:55 Your family can have fewer cavities than you had. 0:57

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