P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - It's Mr. Tooth Decay here. 0:01 You know, making cavities used to be easy, 0:04 but it's getting harder now, 0:06 and mostly because of Crest! 0:09 Crest fights cavities 0:13 so I'm gonna fight Crest! 0:15 Now, Crest's got fluoride in it 0:19 and Crest is always telling people to watch the treats, 0:23 have checkups and brush often with Crest. 0:28 Things are getting bad! 0:31 There's a lot of healthy teeth around! 0:33 And I just want to say that when I get into shape 0:36 that this world is not gonna be big enough 0:41 for the two of us, Crest! 0:45 (bag thumps) 0:51 (Mr. Tooth Delay thuds) 0:52 Announcer Fighting cavities 0:55 is the whole idea behind Crest. 0:56
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John W. Hartman Center for Sales Advertising & Marketing History
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