P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Ah. Oh, hi. 0:02 I'm Mr. Tooth Decay 0:04 and I was just marking these teeth for cavities 0:05 'cause making cavities is my business, you know. 0:08 I understand that they've been feasting on treats, 0:11 that they've been hiding out from the dentist's office, 0:14 and they haven't been brushed a fluoride toothpaste, 0:17 like Crest. 0:19 And I just feel so lucky. 0:21 Boy, oh boy. This is really beautiful. 0:22 No Crest. 0:25 Crest is always giving me trouble. 0:31 Helps tooth enamel fight cavities, 0:33 but these teeth are gonna get it, yes indeed. 0:35 When my friends bacteria and acid spot these teeth, 0:37 we're gonna have ourselves a picnic. 0:40 (chuckles) 0:43 Why? 0:51 Why are you always fighting me? 0:53 Announcer Because fighting cavities 0:56 is the whole idea behind Crest. 0:57

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