P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Dad, dad. 0:04 - Son. 0:06 Hey, what are you up to? 0:07 - My checkup, only one cavity. 0:08 - Hey, that's pretty good. 0:10 - Sounds like you use Crest. 0:12 - How did you know that? 0:14 - Everybody knows Crest has fluoride 0:17 and fluoride fights cavities. 0:19 - That's right, that's why we use Crest now. 0:21 The others we tried didn't have it. 0:24 Narrator Crest can't promise only one cavity 0:27 but we can promise most people good checkups. 0:29 - Crest makes sense, a toothpaste ought to fight cavities. 0:31 Narrator Fighting cavities is the whole idea 0:35 behind Crest. 0:37
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John W. Hartman Center for Sales Advertising & Marketing History
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