P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Dad, dad. 0:02 - Son. 0:03 What are you up to? 0:05 - My checkup, only one cavity. 0:06 - Pretty good. 0:07 - Sounds like you use Crest. 0:08 - How did you know that? 0:10 - Well, everybody knows Crest has fluoride 0:12 and fluoride fights cavities. 0:14 - That's why we use Crest now. 0:16 The others we tried didn't have it. 0:18 Narrator Crest can't promise only one cavity 0:20 but we can promise most people good checkups. 0:22 - Crest makes sense. 0:24 A toothpaste ought to fight cavities. 0:25 Narrator Fighting cavities 0:28 is the whole idea behind Crest. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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