P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Look, I want that story. 0:02 - Dad! Dad! 0:05 - Barry. 0:06 - My checkup! Only one cavity. 0:07 - Hey, that's good news. 0:08 - Somebody uses Crest. 0:10 - How'd you know? 0:11 - Well, Crest has fluoride, and fluoride fights cavities. 0:12 - That's why we switched to Crest. 0:15 The others we tried didn't have it. 0:17 Narrator Crest can't promise only one cavity 0:18 but we can promise most people good checkups. 0:21 - Crest makes sense. 0:23 A toothpaste should fight cavities. 0:24 Narrator Fighting cavities is 0:26 the whole idea behind Crest. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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