P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Tune up. 0:01 (instruments playing) 0:03 - Ready? And 0:05 - Dad! Dad! 0:06 - Hey, Emmy! What are you doing here? 0:07 - My checkup! Only one cavity! 0:10 - Hey, Emmy, that's really great! 0:12 - I'll tell you what toothpaste you used. Crest. 0:14 - How'd you know that? 0:17 - Oh, well you don't have to be a genius to figure it out. 0:18 Crest has fluoride and fluoride fights cavities. 0:21 - Right! That's just why we switched to Crest. 0:24 The others we tried didn't have fluoride. 0:26 - You know, I 0:28 Announcer Crest can't promise only one cavity, 0:29 but we can promise most people good checkups. 0:31 - Yeah. We were fed up with cavities. 0:33 So Crest made sense. 0:35 Announcer Fighting cavities is the whole idea behind 0:37 Crest. 0:39

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