P&G: Crest Toothpaste, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (gentle music) 0:01 - Hey Bobby, come play baseball. 0:07 - Wait a minute. 0:09 Not today boys, 0:10 he's going to the dentist. 0:11 - Ah ma. 0:13 - Ah jeez, he's got the Catcher's Mitt. 0:14 Let's go 0:17 - Boy, the Saturday mornings 0:20 I spent getting my teeth filled. 0:21 Bet it was the same with you. 0:24 My kids are lucky. 0:26 They've had Crest since they've had teeth. 0:28 And all you reading here about fluoride is true. 0:30 It really reduces decay. 0:33 Despite my experience, my kids teeth are great. 0:35 Cavities aren't such a big problem. 0:37 - Hey dad, can you come 0:38 and play baseball? 0:39 - Hold on there. How was the check up? 0:40 - No big deal. 0:41 - Be with you kids in a minute. 0:42 - Come on lets go. 0:43 - You know, with Crest, 0:45 there's no reason most kids today 0:46 shouldn't have fewer cavities than our generation. 0:47 After all, Saturdays are for baseball. 0:50 Narrator Watch treats, 0:54 see the dentist. 0:55 Brush often with Crest 0:56 and your family can have fewer cavities than you had. 0:57

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