P&G: Crest Toothpaste, 1970s

Genre: Commercial

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mom, mom! Is anybody home? 0:01 Hi, that's me, Kathy Langley, nine years ago 0:04 after a test that proved Crest reduces cavities 0:07 more than the same toothpaste without Crest fluoride. 0:10 And here I am today, Mrs. John Hughes. 0:13 I found out back then that Crest with fluoride really works. 0:16 In fact, Crest is recognized effective against cavities 0:20 by the American Dental Association, 0:23 so I've made it a point to buy Crest for my family. 0:26 It really fights cavities and that's what's important- 0:29 - Mom, mom! 0:32 Mom, mom, guess what! 0:33 Announcer Fighting cavities 0:35 is the whole idea behind Crest. 0:36 Always will be. 0:38


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