P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Oh, Mr. Goodwin, 0:01 what do you know about these new fluoride toothpastes? 0:02 - Not as much as I know about Crest. 0:04 - Oh, seriously? 0:06 - I am serious. That's why I like Crest. 0:07 It's got proof it works. 0:10 - Like what? 0:12 - Tests with kids like yours, research with kids like yours. 0:12 Crest has been tested under more conditions 0:16 than any other toothpaste 0:18 to prove it fights cavities. 0:20 - You've proved your point, Mr. Goodwin. 0:21 Announcer Crest is accepted 0:24 by the American Dental Association. 0:25 - You can't beat Crest for fighting cavities. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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