P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Dad, dad. 0:03 - Matt, what are you doing here? 0:09 - I only had one cavity. 0:11 - Oh, your checkup, hey, we did it. 0:14 - Beats last time, Matt, how come? 0:16 - We use new Crest now. 0:18 - Yeah with fluoride. 0:20 We had tried others but they didn't have it. 0:22 Crest really fights cavities. 0:23 - And Crest is accepted by the American Dental Association 0:25 you know. 0:28 - Right. 0:29 - I like a toothpaste that fights cavities. 0:29 After all, that's what it's all about, isn't it? 0:32 Narrator Fighting cavities 0:35 is the whole idea behind Crest. 0:36
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John W. Hartman Center for Sales Advertising & Marketing History
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