P&G: Crest Toothpaste, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Dad! 0:01 (helicopter whirring) 0:02 Dad! 0:03 (helicopter whirring) 0:04 - Matt! 0:06 - I only had one cavity. 0:07 - Great. We did it! 0:09 - Beats last time, Matt. How come? 0:11 - We're using Crest now. 0:12 - Yeah, with fluoride. We tried others, 0:15 but they didn't have it. 0:16 Crest really fights cavities. 0:17 - I like a toothpaste that fights cavities. 0:19 After all that's what it's all about. Isn't it? 0:21 Narrator Fighting cavities 0:25 is the whole idea behind Crest. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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